Promises, promises

I shouldn’t, because I can never keep them, but I always spend the last days of the year thinking about wishes and promises for the year to come.

Professionally, I’ve spent a lot of time seeking new networks in 2010, and Malmö and the Öresund region are filled with relevant arenas and people to meet. I’ve had coffee with the marketing people, the geek girls, the tv people, the film people, the games people, the media educators, the entrepreneurs. I’ve sought out people who think like me and are hungry for discussions.

So why is it I reacted so strongly when I got an invitation to the Likemind-meetings (Likemind, I understand is an international initiative – not a Swedish one, as I suspected, with my intimate knowledge and dislike of the Swedish consensus-culture) in Malmö this fall? There is nothing wrong with wanting to meet people who understand where you’re coming from. As someone living in petite exile, I understand this better than anyone.

The challenges I’ve spent this year discussing: finding new ways of financing and storytelling in a changing media  can’t be solved with yesterday’s models. It won’t be saved by nervous buzzword-exchange or cult adoration, be it of geolocation-services or the iPad. It won’t be saved by retweeting what every one of your followers already know, because we all subscribe to the same villages of thinkers.

So, I will not spend another year looking for the likeminded in the media industry. I will be looking for the answers and inspiration elsewhere. Hope to meet you there!