Moran is talking about internet marketing, but I think his points are valid for all internet ventures, also content production. In stead of filing away on that perfect story, it’s important to start airing ideas and push yourself to make a little bit of your core experience available right away. To see if it’s any good.
I gave this advice to some Transmedia producers recently regarding starting building a fanbase for their fantastic project. They did not like the advice: “We don’t want our website to look bad!” they protested, wanting a unique design in stead of a wordpress template thrown together in five minutes.
An over-thinker myself, I sympathize! And all inhabitants of the fluffy world of media know the value of being a mysterious and cool auteur in stead of throwing your hands in the air exclaiming all you *don’t* know.
But there is one thing worse than being un-cool. It’s beeing un-heard, un-seen and un-used. If you get it right: have a story, a dash of heart and a low threshold to interact, people aren’t going to care about the colour of your menu-bar.